Entries for October, 2006

October 9th, 2006

T-Shirt Design Competition

Design Competition by Uniqlo Creative Award 2007. Download application form here.

Qualifications:

Competition is open to all applicants regardless of age, sex, and nationality.
Applicants outside Japan may also enter the competition.

Posted by Poddcorp at 02:15 PM in ART STUFF | Add a Comment

October 13th, 2006

Search engine optimized copywriting 101

Search Engine Optimized Copywriting is a technique of placing keywords and keyword phrases in visible text on a website to improve search engine rankings, whilst making it comprehensive and readable to human readers. Search engines rank Web pages partly based on keywords found on a page. So the goal is to write informative keyword-rich content for your site.

Experienced Web copywriters can produce search engine optimized text which reads totally natural without sounding repetative. I
t boils down to 'use your keywords in TITLE, META and Hn tags, emphasized in the first paragraph and naturally spread over the whole body text'.

But like most things, practice makes perfect so do continue to write more and read more on SEO copywriting. Just make sure you don't fall for those "tricks of the trade" to-good-to-be-true SEO advise.

Posted by Poddcorp at 11:14 AM in IT/SEO | Add a Comment

October 17th, 2006

The Power of Viral Marketing

 

On July, an unknown band called Ok Go released a video featuring an elaborately choreographed dance on treadmills. This video was viewed by over 1 million people on the media site YouTube in the first 6 days.

Did you know that when one person has a good online experience, he or she will turn around and tell about 12 people? But if that person has a bad experience, he or she will more likely tell 24 more. So like word-of-mouth, Viral Marketing can do wonders or damage your site, band or even product. Now more than ever, companies and individuals are using sites like YouTube, Google Video and Bolt to get their messages across to a wider audience. 

Here are some very good examples:

Carlton Draught: It’s a BIG ad!

Daisuke Yamamoto: 1week of art works

Dove: Evolution

Ugly Pictures: Album Cover Galore

The key is to provide the user with quality products or experiences. And it doesn't hurt to make them laugh as well. :D 

Posted by Poddcorp at 11:13 AM in IT/SEO | 2 comments

October 23rd, 2006

invisibility cloak unveiled

If you think the magic of Harry Potter and Hogwarts doesn’t belong in the Muggle world, then think again. Astonishingly the new invention seems straight out of JK Rowling’s fantasy world. American and British scientists have just announced a remarkable new “invisibility” cloak that lets you see thru the wearer.

"Our cloak allows a concealed volume, plus the cloak, to appear to have properties similar to free space when viewed externally," Duke University professor David Smith said.

"The cloak deflects microwave beams so they flow around a 'hidden' object, making it appear almost as if nothing were there at all. The waves' movement is similar to river water flowing around a smooth rock."

The cloaking device, reported in the online version of the journal Science, was designed by David Schurig of Duke University, who said it had the effect of warping space.

At this stage the cloak still has some imperfections but it won’t be long till scientists are able to duplicate Harry Potter’s invisible cloak although its applications will be more suited to military purposes than child’s play.

Source

Posted by Poddcorp at 01:02 PM | 1 comments

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